Meerkats are very sociable animals and they survive by a sophisticated system of teamwork. Inspite of the fact that they are known to nod off on the job they are fairly dependable and display tremendous support for one another. We humans form groups for the same primal reasons as the meerkat. However, being part of a group encourages uniformity of thought and behaviour. The desire we have to conform is very powerful and sometimes especially so in adolescence. Unfortunately for us creativity and conformity rarely mix. The psychologist Solomon Asch carried out a conformity experiment in 1951-The effects of 'groupthink'
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